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Essay

Li Fung

Essay specific features

 

Issue:

Business

 

Written by:

Lynette A

 

Date added:

March 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1450

 

Was viewed:

5384 times

 

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Essay content:

This company was an extension of its brick and mortar operations allowing the company to enter the SME (Small and Medium Enterprises) market. What capabilities of Li and Fung does StudioDirect.com leverage? Because, in the end, the company keeps its traditional mentality by just adding a new mean of making business, studiodirect...
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Several factors would contribute to this: ? Li and Fung Brand name ? Li and Fung reputation is widely know and to demystify any possible fears of using the internet from potential customers it is extremely important that they rely on a well know player in the industry with an history of success. ? Share Li & Fung corporate Values ? Although lifung...
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