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Essay

Long Report Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

William R

 

Date added:

July 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1307

 

Was viewed:

5149 times

 

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Essay content:

Kerstin Cruz President Kerstin Pharmaceutical 1010 Ave. Tintillo Gardens Guaynabo, PR 00929 Dear Dr. Cruz: Here is the report you requested in June for marketing plan program of Marinol medication with the reasons of why it doesn’t have good acceptance in Puerto Rico market. During the month of January from the present year, we received a communication from our clients implying their preoccupation about the low acceptance and poor sales of Marinol medicine...
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They also inform that our consumers have experienced some difficulties swallowing the pill. Based on the research made during the past two months we have found that the negative propaganda on the media created by morality groups relating the Marinol brand with the Marihuana drug has created the low acceptance of the medication among patients, doctors and drug stores...
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