The affect of diluting the market is particularly troublesome for brands that seek to be viewed as exclusive. In the fight against counterfeiting LVMH should continue its practice of limiting the availability of its products to only their Company stores and other luxury stores with authorized sections...
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They should also lobby local governments to either enact or uphold laws and regulations against counterfeiting. To an extent they have the upper hand in some situations where they can refuse to locate their stores in a country that does not do enough to combat this illegal activity. While recognizing that they must keep the number of counterfeits down in order to prevent loyal customers from feeling that they no longer own an exclusive product, they must also educate their customer base on the advantages of purchasing authentic merchandise...
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Dior's designs At the same time we also promised to recreate the international shopping experience in India," says Thakran. The company has lived up to its promise of bringing in all its latest launches simultaneously to the Indian market, the latest being Christian Dior's international Spring 2004 range, Girly Dior...	4 / 932
mr. The Middle East is a key market for the Swatch Group, and we aim to set new standards for innovation an	2 / 308
Swatch Ran With that said, the Swatch Group should focus on the top four products (Omega, Swatch, Tissot, and Rado), as these four brands produce over 82% of the companies sales and 88% of the operating profit (Bouquet, 20) 3...	2 / 544
El Nacimiento De Swatch The product is conceptualized as emotional and therefore to convey an important message, passionate, distinct and authentic, was well received by consumers, the other brands offered on the contrary simply watches, often with additional features, but in the end " just watch...	3 / 721