Low Cost Carrier Characteristics

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Issue:

Business

 

Written by:

Josephine L

 

Date added:

December 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1855

 

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3598 times

 

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5 of America’s most admired companies in 2005 (Homepage). Also Ryan Air was able to enhance its number of passengers transported from 5000 in 1985 to 24,635,000 in 2004 (Appendix B). The success of the low cost carriers had major competitive effects on the mainstream full cost airlines of whom many reacted to the new competitor by founding their own “low cost carrier”, namely Shuttle by United, Continental Lite, Delta Express, Germanwings and so on...
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Moreover the idea of differentiation has also entered the low cost carrier market in resent times as the competition in this market grows. Nevertheless there are some basic characteristics every low cost carrier has: similar destinations to the full cost airlines similar cost structures to charter airlines a new product- and service concept concentration on the factor price (Pompl, 2002) The main purpose of low cost carriers with this characteristics is to gain a significant cost advantage to be able to undercut the ticket prices of the full cost carriers by nearly 50%...
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