MAC Cosmetics

Essay specific features

 

Issue:

Business

 

Written by:

Derrick K

 

Date added:

November 13, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1726

 

Was viewed:

2949 times

 

Rating of current essay:

 
Essay content:

Additionally, weak promotion causes awareness decline and lower sales for the last fiscal year. The company uses celebrities (actress, singers) as representatives or models for MAX cosmetics. However, there is lack of advertisements and promotional campaigns that would attract ordinary women to try the brand make-up...
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The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p...
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