This suggestion is only to serve the Prince's best interests. If a prince can not be both feared and loved, Machiavelli suggests, it would be better for him to be feared by the citizens within his own principality. He makes the generalization that men are, "ungrateful, fickle, liars, and deceivers they shun danger and greedy for profit"...
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He characterizes men as being self centered and not willing to act in the best interest of the state. When the ruler is in danger they turn against him. Machiavelli reinforces the prince's need to be feared by stating: " Men worry less about doing an injusry to one who makes himself loved than to one who makes himself feard...
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The Political Approach THE PRINCE Following Machiavelli's theory on appearance, many politicians try to describe themselves as virtuous men who can relate to the American voters, and go one step further in defaming the appearance and reputation of their opponents...	3 / 627
Prince A major point in The Prince, that Machiavelli reinforces constantly, is that “the ends justify the means”. In chapter 15, Machiavelli says, “it is necessary to a prince, if he wants to maintain himself to be able to not be good” (Prince, page 61)...	4 / 875
The Ideal Prince A major point in The Prince, that Machiavelli reinforces constantly, is that "the ends justify the means". In chapter 15, Machiavelli says, "it is necessary to a prince, if he wants to maintain himself to be able to not be good" (Prince, page 61)...	4 / 875
The Prince Even if there was a new power to the state, the slightest mistake would get the people to reform for the previous hereditary ruler. Machiavelli even thinks that the old leader of the state could easily win the peoples affection than a new leader because people are used to the way a state was ruled from generations before...	5 / 1189