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Essay heading: Mahatma Gandhi as a Mass Communicator
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Biographies |
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| Date added: |
July 26, 2002 |
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6 / 1634 |
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More than any one else, he recognized that communication is the most effective tool to shape opinion and mobilize popular support. He was successful because he had a latent skill in communication that surfaced in South Africa where he had gone initially to set up practice as a lawyer. This gave him the clue to rally millions of his countrymen when he returned to India...
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This gave him the clue to rally millions of his countrymen when he returned to India. Gandhi’s journalism belonged to an era when there was neither radio nor television. Such was the power of his 'soul communication' that whatever he said and wrote reached the farthest corners of this country within days and to the entire world thereon...
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