Management Planning and Ethics: Wellpoint Assessment

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Issue:

Business

 

Written by:

Mary W

 

Date added:

July 25, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 928

 

Was viewed:

7793 times

 

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Essay content:

Also, we will describe how legal issues, ethics, and corporate social responsibility impact management planning in Wellpoint. History of Blue Cross Developed in 1929 by a man named Justin Ford Kimball, Blue Cross was an association of health insurance plans. It was in 1982, after Blue Cross had originally lost its affiliation with the American Hospital Association, that they merged with the National Association of Blue Shield Plans to form Blue Cross Blue Shield...
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It was in 1982, after Blue Cross had originally lost its affiliation with the American Hospital Association, that they merged with the National Association of Blue Shield Plans to form Blue Cross Blue Shield. Technically, Blue Cross Blue Shield is a trade association for a series of locally operated plans...
displayed 300 characters

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