Most recently, it won Customer Service Initiative of the Year for its new Topshop To Go service at the Retail Week Awards 2005. The past year has also seen it win awards from magazines including Company, In Style and Time Out. The driving force behind the transformation of Topshop is the team led by brand director Jane Shepherdson, who has been rated as one of the fashion industry’s most influential figures...
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Responding quickly to emerging trends has been a key success factor for retailers such as Topshop, which has carved out a reputation for its ability to pre-empt the latest catwalk styles at affordable prices and with the shortest possible lead times. The UK market for women’s clothing is forecast to grow by almost 10% between 2003 and 2008 to reach a value of nearly ?12...
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