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Friskies Go-Cat has already covered the entire distribution channel, however the market share declines every year and lost the first position on market. The CEO urged to reverse the declining tendency for Friskies Go-Cat... displayed 300 characters
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The CEO urged to reverse the declining tendency for Friskies Go-Cat. To enlarge market share and boost the sales figure, a market research is proposed. It is expected to get feedback what consumers need and what we should do.
The market research is going to be allocated to a market research company... displayed next 300 characters
Within companies, channels often are functions in search of a home. The various components of a channel (whether within a supplier or within a third-party vendor) may be able to improve operations by taking advantage of new technologies, but usually there is no one at the helm guiding the activities of the entire channel...
A marketing research would help determine the space for new brand introduction in the market.
3. Market study would also help in understanding the scope of marketing and development of the new product...
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