In such cases, an organisation may need to consider using external sources of secondary data. What are external sources of secondary data? There are several sources of existing data available from outside of the organisation that may be of value. These include: ? Commercial market research organisations ? including MINTEL, Keynote and Euromonitor ? The Government ? e...
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These include: ? Commercial market research organisations ? including MINTEL, Keynote and Euromonitor ? The Government ? e.g., Monthly Digest of Statistics, Annual Abstract of Statistics, Social Trends. In addition, there are now a number of government websites, such as www.statistics.gov. ? Competitors ? company reports and websites are easily accessible and contain a limited amount of information ? Trade Publications ? e...
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Data Mining Through data mining, companies can know what their customers have done in the past and what they will do in the future. With this information, the companies will be in ideal positions to make business decisions based on the information they have gained from the data mining process...	1 / 272
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