When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar. This also suggests that the criterion behooves similar segmenting divisions in order to better zero in on one’s target. Of course, customers in different segments should be heterogeneous to one another and have different responses to one’s marketing mix and different segmenting division; quite obviously...
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When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar. This also suggests that the criterion behooves similar segmenting divisions in order to better zero in on one’s target. Of course, customers in different segments should be heterogeneous to one another and have different responses to one’s marketing mix and different segmenting division; quite obviously...
displayed next 300 characters

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how is market segmentation used in target marketing? Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Generally segmentation is conducted using demographic, geographic, attitudinal or behavioral data...	1 / 178
Market Segmentation The question is when do we use market segmentation. The answer is, anytime you suspect there are significant, measurable differences in your market, you should consider market segmentation...	7 / 1734
Market Segmentaion Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. Distinct segments can have different industry structures and thus have higher or lower attractiveness (Porter)...	1 / 273
Market Segmentation When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar...	1 / 184