Market Segmentation

Essay specific features

 

Issue:

Business

 

Written by:

Jane S

 

Date added:

April 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 360

 

Was viewed:

7640 times

 

Rating of current essay:

 
Essay content:

No matter what type of terrain the consumer lives in, they have a bike to suit their needs. They offer bicycles for street riding, rough terrain recreation, and racing, to name a few. They take into account the varying lifestyles of consumers by offering products for the very active cyclist to the young, first-time cyclist, and everywhere in between...
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Males and females alike are provided products that will appeal to their differing styles and tastes. The varying physical attributes are catered to as well by offering several sizes to choose from within each product line. A consumer's age is also not a problem when it comes to finding a product to match a buyer's needs...
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