Marketers frequently adapt and change the well established marketing theoties and models

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Issue:

Business

 

Written by:

Lisa K

 

Date added:

July 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1232

 

Was viewed:

5070 times

 

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Essay content:

(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...
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(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...
displayed 300 characters

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