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Marketing

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Issue:

Business

 

Written by:

Jennifer G

 

Date added:

January 25, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 760

 

Was viewed:

8774 times

 

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Essay content:

One DHL executive commented, the main reason DHL is involved in domestic shipping within the United States is to lower the cost and increase the reliability of our International shipments. DHL was the world’s leading International express delivery network. Sarrafzadeh, DHL’s Worldwide sales and marketing manager...
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Sarrafzedah wanted to make recommendations on pricing strategy, structure, and decision making. The former meant DHL would charge premium prices and aim to deliver superior value – added service in all markets. He considered his three options to be centralized, decentralized, or hybrid approach. A decentralized approach would continue the present policy in which country / region managers set all prices and headquarters offered counsel and support...
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