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Essay

Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Sebastian C

 

Date added:

March 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1251

 

Was viewed:

7243 times

 

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Essay content:

They are realizing that amidst today’s intensifying competition – the firm that stays at home to play it safe, not only might loose its chance to enter other markets but also risks loosing its home market. International marketing is complex because foreign environments are different from home environments; for example, they differ on physical, cultural, legal, political, economic, competitive and distributive dimensions...
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Because of these environments, marketing managers can adapt parts of the marketing mix for each overseas country or region, for example, a company might alter its packaging, distribution channels and advertisements in each of its international markets. The following discussion shows how international marketing is useful to today’s managers and their enterprises: Gains- By operating in more than one country, a firm stands to gain marketing, research and development, production and financial advantages in its costs and reputation that are not available to purely domestic competitors...
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General issues of this essay:
A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Coca Cola Company Marketing Plan Coca Cola: International Marketing Mix Coca cola marketing Coca-Cola Competitive Analysis economies of scale India's growing prosperity opens up a new market for luxury-goods firms Shadow Economies And Corruption All Over The World: New Estimates For 145 Countries The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan The Coca Cola Company, a threat for competition? Coca Cola Marketing Strategy coca cola marketing strategy Regional Integration- can it happen in other parts of the world. Regional Trade Blocs the main ethical considerations in relation to the production, distribution and marketing of a product such as tea
 

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