Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Teddy T

 

Date added:

September 16, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

7 / 1836

 

Was viewed:

9347 times

 

Rating of current essay:

 
Essay content:

XQFD: extended quality function deployment focussed on achieving multi-channel synergy. This paper illustrates how this design support method is used in six cases in the insurance and telecommunication industry, and test on basis of a qualitative quasi-experiment the added value of this new design approach...
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This paper illustrates how this design support method is used in six cases in the insurance and telecommunication industry, and test on basis of a qualitative quasi-experiment the added value of this new design approach. The results indicate that our XQFD method meets relevant design criteria and that XQFD is an attractive approach due to its clear focus on channel synergy and coherence, competitive positioning, and the relatively short time span required to come to relevant results...
displayed 300 characters

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