marketing

Essay specific features

 

Issue:

English

 

Written by:

Jennifer A

 

Date added:

April 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2603

 

Was viewed:

5421 times

 

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Essay content:

You will focus on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market...
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(For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment. Explain your rationale for choosing these specific elements. Describe the message you wish to communicate based on your core strategy and explain your rationale for the message...
displayed 300 characters

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