Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Michelle F

 

Date added:

June 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 949

 

Was viewed:

2391 times

 

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Essay content:

However, an organization within a certain industry may have its own view or definition by which marketing is defined. According to a column article by Dick Gorelick (1988), marketing is “systematic identification and seizure of business opportunities…the formulation and credible communication of corporate differentiation...
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In personal light of the marketing terminology, marketing can be defined as the underlying function of an organization by which current and potential customers are identified when creating products or services to meet customer needs. Marketing helps an organization brand and identify who the organization is within its respective industry...
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