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Essay

Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Phyllis B

 

Date added:

February 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5824

 

Was viewed:

6507 times

 

Rating of current essay:

 
Essay content:

They apply the Bloom et al. (1956) taxonomy, on a limited basis, without providing validity and reliability test results. They evaluate several textbooks on the coverage characteristics of “instrumentally- oriented” and “marketing-management” approaches to marketing. They conclude by promoting the “transaction- types” approach and in particular the Backhaus version as a suitable framework for a business-to-business marketing textbook...
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They conclude by promoting the “transaction- types” approach and in particular the Backhaus version as a suitable framework for a business-to-business marketing textbook. My assessment follows. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: Website: ©2002 by The Haworth Press, Inc...
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General issues of this essay:
2002 AP DBQ: Reform Movements Airborne Express in 2002 Charles Schwab In 2002 Charles Schwab In 2002 EPCI performance 2002-2005 Sarbanes-Oxley Act of 2002 enacted Sarbanes-Oxley Act of 2002 Sarbanes-Oxley Act of 2002 sarbanese - Oxley act of 2002 The Comeback of Caterpillar, 1985-2002. The Comeback of Caterpillar, 1985-2002 The Sarbanes-Oxley Act of 2002 CBSE ENGLISH 2002 Hu V. Ang, 127 Ca.Rptr.2d 756 (2002) Charles Schwab in 2002
 

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