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Marketing

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Issue:

Business

 

Written by:

Anonymous

 

Date added:

March 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1347

 

Was viewed:

879 times

 

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Essay content:

Did you get a quick acknowledgement of the problem, speedy resolution of the problem, and -- perhaps -- compensation for your troubles? (Imagine if you got a truly sincere apology and not some phony empathy?) Weren't you more likely to buy from that company again because of the confidence you now had in their business practices? That's the key value to effective service recovery and complaint handling: customer retention...
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Complaint handling has serious negative connotations; whereas, service recovery has positive connotations. Complaint handling is placating people, minimizing a negative. Service recovery practices are a means to achieve the potential, latent value a customer holds for a company by fostering an ongoing positive relationship...
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General issues of this essay:
Business Structure Interviews Is Royal Mail justified in offering and promoting its direct mail services? Marketing Plan for Business Basic Phone Company Personal Marketing Plan Contact Direct Mail Marketing Interviews interviews John Locke on Personal Identity sexual harassment interviews Contact Contact Job Interviews e-mail and electronic mail Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
 

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