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Marketing Analysis of Ford’s Edsel and Mustang

Essay specific features

 

Issue:

Business

 

Written by:

Samuel B

 

Date added:

January 8, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 600

 

Was viewed:

2819 times

 

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Essay content:

Ford’s consumers were not satisfied; as a matter of fact, only 26% stayed with Ford. As it was mentioned, Edsel resulted from a 10 year planning. This planning included consumer research and market research, which brought the idea of a personalized car. Ford also better defined its target market. The company wanted to target young professionals and families with a product that would reflect the driver’s status...
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The company wanted to target young professionals and families with a product that would reflect the driver’s status. The result was Edsel. Edsel sales were far from expected; Ford lost 100 million dollars on the original investment and another 100 million dollars on operating losses. A major cause is the economic depression after the stock market collapsed in 1957...
displayed 300 characters

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