Marketing and finance

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jesus R

 

Date added:

March 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4528

 

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7767 times

 

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This statement implicitly accused managers of having focused on the wrong issues, namely that technology in general, and more specifically information technology, has been used primarily for automating existing work rather than using it as an enabler for making non-value adding work obsolete. Hammer's claim was simple: Most of the work being done does not add any value for customers, and this work should be removed, not accelerated through automation...
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Instead, companies should reconsider their processes in order to maximize customer value, while minimizing the consumption of resources required for delivering their product or service. A similar idea was advocated by Thomas H. Davenport and J. Short (1990), at that time a member of the Ernst & Young research center, in a paper published in the Sloan Management Review the same year as Hammer published his paper...
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