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Essay heading: MARKETING AND STRATEGY - Organic food
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Business |
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| Date added: |
August 6, 1997 |
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8 / 2179 |
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Another benefit is that there are a large proportion of middle and upper class consumers who are generally aware about the issues related to genetic modification and organic food. This perhaps opens opportunities to price products at the more expensive end of the market, as they are likely to pay more if the food meets their expectations...
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To meet these changes in consumer needs, all of the leading supermarket chains have introduced organic ranges in their stores. There is also the fear in the UK for the future of the ?fast food games console' children, (P. Tailor, http://www.learnmarketing.net/environment.htm) which provides a direct market opportunity for healthier food products...
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