This marketing is geared to individuals rather than corporations. An example of this type of marketing strategy would be found in the actions of Sears. This company is one of the long-time players in the business to consumer marketplace. Originally, this company, founded in the late 19th century, was primarily a catalog company...
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It's marketing strategy might be thought of as bringing selection and options to people no matter where they were. Today, this company continues to focus its marketing on the individual consumer though its continued use of catalogs as well as retail outlets, and a web catalog portal. Business-to-consumer marketing tends to also employ more merchandizing tools such as displays, brick and mortar or virtual store fronts, coupons, and other offers...
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