Marketing Beer

Essay specific features

 

Issue:

Business

 

Written by:

Julie M

 

Date added:

September 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1027

 

Was viewed:

3686 times

 

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Essay content:

There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers...
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Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities. Table of Contents Introduction 4 Perceptual maps and Beer 5 Implications of perceptual maps on consumer behaviour 5 Implications of perceptual maps on marketing strategy 5 Hahn 5 Heineken 5 Conclusion 5 Reference List 5 Appendix – might not need this 5 Introduction Beer originated in Iran over 7000 years ago...
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