Marketing: How B2b Differs From B2c

Essay specific features

 

Issue:

Business

 

Written by:

Donald C

 

Date added:

March 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 981

 

Was viewed:

9403 times

 

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Essay content:

This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites. In marketing there are 4 Ps. In order to determine how marketing differs on a B2C site compared to a B2B site we would have to focus on the 4 Ps of marketing which is Product: This includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development...
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Price: Setting profitable and justifiable prices. Place: This covers the physical distribution of goods. Promotion: Encompasses personal selling, advertising and sales promotion. All of the 4 Ps will apply to both B2C & B2B sites however the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business...
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