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Essay

Marketing In India, With Special Reference To Liberalisation

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Issue:

Business

 

Written by:

Thomas W

 

Date added:

December 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

23 / 6369

 

Was viewed:

8834 times

 

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| |Mobile:0919419216302 |Mobile: 09335237242 | |E-mail: robsriinc@gmail.com |E-mail: dharmendralpv@yahoo.com | Abstract History is a one way route. There is no U-turn and no short cuts that take you back to the starting point, You just have to move on, here all of us believe that the events of last decade have left such a strong impressed mark on Indian business and economy, that any one who ignores it, is bound to be left behind in the race for the future...
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We should realize those liberalized policies and measures which have directly affected the marketing environment of the country like delicensing of Industries, FERA relaxation and encouragement to foreign investments, MRTP relaxation, curtailment of the role of public sector, freer trade and a more open exim regime, linking of Imports to Exports, relying more on exchange rates and tariffs, lowering of tariffs, convertibility of rupees and new exchange rate system, encouragement to exports, open door to foreign investment, integrating the country's economy with the global economy etc...
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