Marketing Mix

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Issue:

Miscellaneous

 

Written by:

Kara S

 

Date added:

October 20, 2012

 

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Grade:

A

 

No of pages / words:

6 / 1495

 

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1474 times

 

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Essay content:

This has evolved into what is now referred to as a marketing mix which includes the four P’s; price, product, promotion and place. Coordination of the four P’s is vital to retaining and maintaining customer satisfaction. The marketing mix is used differently in many industries; however, the desired outcome of retaining and maintaining customers is still the same...
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Coordination of the four P’s is vital to retaining and maintaining customer satisfaction. The marketing mix is used differently in many industries; however, the desired outcome of retaining and maintaining customers is still the same. A Philip Kotler quote at Museum Marketing Tips (2008) stated; “Authentic marketing is not the art of selling what you make but knowing what to make...
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