The linking or transaction occurs not only between customers and the organization, but also amongst the organization's task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to change customers to fit the organization's offering, sophisticated marketer's view the marketing function as more diverse and the marketing objective as, above all, responding to customer needs and wants... displayed 300 characters
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The true marketer's mindset considers that it is the organization that must be willing to adapt its offering to the customer, and not vice versa.
At National Pike Health Center (NPHC), this philosophy has been adopted. NPHC agrees that creativity is necessary for survival. All clients will not be able to molded into an already existing program... displayed 300 characters
