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marketing mix, ipod

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Issue:

Miscellaneous

 

Written by:

Jeffrey L

 

Date added:

July 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1362

 

Was viewed:

5088 times

 

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Essay content:

Industry watchers also see a challenge to the iPod's dominance with cellular phones that play MP3 files. While competitive devices swarm into the marketplace, Apple will keep winning in the marketplace because the iPod captures our imagination. It brings the universality of music into a compact device that's so easy to use?the owner's manual can be thrown in the trash...
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It brings the universality of music into a compact device that's so easy to use?the owner's manual can be thrown in the trash. This year alone, according to the Apple Insider, Apple is challenging its retailers to move over 100,000 iPods a week! Two simple examples, the Paper Pro Stapler and the red-hot iPod, prove that Product can still win in the marketplace...
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