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Essay heading: Marketing Paper
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Business |
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| Date added: |
October 23, 2004 |
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3 / 614 |
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Essay content:
The target market for their online customers, are for those who want the convenience of selection, but without the need to go to a store. For these customers, having the selection at their fingertips, makes it easier for them to get something they want. With a click of a mouse button, they have what they want, and it is shipped directly to their homes...
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Also with B&N online, often, the prices for books are a little cheaper than in their retail stores.
B&N use a strategy of convenience and comfort. In their store, products are placed in easy, accessible areas, alphabetized by author, and grouped together in sections. These things make it very easy for a customer to navigate through the store and find what they want...
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