Therefore, rather than providing everyday discounts to the customers for their purchase frequency like some other lower end markets, Kudler has partnered with a loyalty points program to provide customers with points, which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods... displayed 300 characters
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From a service perspective, in 2006 Kudler benchmarked Nordstrom department stores. In addition, the firm is developing employee training programs and integrating new software systems to facilitate the effort. Marketing has encouraged the purchasing department to find ways to reduce costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy... displayed next 300 characters
The customer purchase behavior patters will help Kudler refine its |
|processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers |
|are focused on quality and finding specialized items...
While the firm’s preference is to have the events in-store, guests can have Kudler cooking classes at their home for a price premium. Programs such as this encourage consumer loyalty and word-of mouth marketing” (, )...
Therefore, rather than providing everyday discounts to the customers for their purchase frequency like some other lower end markets, Kudler has partnered with a loyalty points program to provide customers with points, which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods...
There will be training and support for everyone from the cashier to the president of the company. The main objective of the project is to the company's revenue and to show their appreciation to their customers...
To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program...
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