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Essay

Marketing Research Literature Review

Essay specific features

 

Issue:

Business

 

Written by:

Danny K

 

Date added:

April 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1262

 

Was viewed:

4104 times

 

Rating of current essay:

 
Essay content:

Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications..” Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach...
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Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs...
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General issues of this essay:
Marketing Mix Research Marketing Research Literature Review Marketing Research Marketing Research Marketing Research Marketing Research Marketing Research Marketing Research marketing research marketing research marketing research New Paradigm for Marketing Research in the Information Age Secondary data & marketing research insight: "The case of Innocent Drinks". Marketing Research marketing research
 

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