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Essay

marketing strategies

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Issue:

Business

 

Written by:

George G

 

Date added:

August 21, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

59 / 16283

 

Was viewed:

6336 times

 

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Essay content:

Retailing may be viewed from multiple perspectives. It includes tangible and intangible items, does not have to use a store, and can be conducted by manufacturers and others as well as by retail firms. Retailing is the last stage in a distribution channel, which contains the businesses and people involved in physically moving and transferring ownership of goods and services from producer to consumer...
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In a channel, retailers perform valuable functions as intermediaries for manufacturers, wholesalers, and final consumers. They collect product assortments from various suppliers and offer them to customers. They communicate with both customers and other channel members. Retailers and their suppliers have complex relationships because the retailers serve two roles...
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