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Marketing strategy

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Issue:

Business

 

Written by:

Sarah S

 

Date added:

January 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 319

 

Was viewed:

2851 times

 

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Essay content:

Market information regarding existing competitors, available suppliers and intermediaries must be analyzed in context with the macroeconomic environment. What other companies sell mouse traps? What type of products are they selling with what marketing mix? With regards to this competition, can Trap-Ease pursue a market leader or market challenger stance? Demography and economics, technology and nature, society and culture, politics and law ? these environmental factors affecting the company's marketing process, in turn, determine the feasible marketing mix and target market...
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Market information regarding existing competitors, available suppliers and intermediaries must be analyzed in context with the macroeconomic environment. What other companies sell mouse traps? What type of products are they selling with what marketing mix? With regards to this competition, can Trap-Ease pursue a market leader or market challenger stance? Demography and economics, technology and nature, society and culture, politics and law ? these environmental factors affecting the company's marketing process, in turn, determine the feasible marketing mix and target market...
displayed 300 characters

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