Marketing Strategy Pizza Hut

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Terri B

 

Date added:

January 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4633

 

Was viewed:

4428 times

 

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Essay content:

Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ...
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In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof...
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