marketing summary

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy W

 

Date added:

May 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 422

 

Was viewed:

4354 times

 

Rating of current essay:

 
Essay content:

They forget that a product is only a tool to solve a consumer problem Value and Satisfaction - Customer value : the difference between the values the customer gains for owning and using a product and the costs of obtaining the product. Customers form expectations about the value of various marketing offers and buy accordingly...
displayed 300 characters

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They forget that a product is only a tool to solve a consumer problem Value and Satisfaction - Customer value : the difference between the values the customer gains for owning and using a product and the costs of obtaining the product. Customers form expectations about the value of various marketing offers and buy accordingly...
displayed 300 characters

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