Marketing: Yesterday and Today

Essay specific features

 

Issue:

Business

 

Written by:

James G

 

Date added:

December 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1365

 

Was viewed:

4339 times

 

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Essay content:

Between 1860?1910, firms worked off of what is called a production orientation. Production orientation meant companies worked to provide lower production costs without a strong desire to satisfy the needs of the customer. Even though production orientation helps the company determine how to increase productivity, it does not always determine that what the company is most efficient in producing will meet the needs of the marketplace...
displayed 300 characters

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Production orientation meant companies worked to provide lower production costs without a strong desire to satisfy the needs of the customer. Even though production orientation helps the company determine how to increase productivity, it does not always determine that what the company is most efficient in producing will meet the needs of the marketplace...
displayed 300 characters

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