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Essay

Martha Stewart Brand Dilution

Essay specific features

 

Issue:

Book Reports

 

Written by:

Rodney W

 

Date added:

April 21, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1223

 

Was viewed:

5925 times

 

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Essay content:

The core identity or primary associations include such words as "American living", "homemaker", "tasteful", "stylish", "how-to info", and "home". Extended associations include words related to the product offering such as "gardening", "cooking", and "home renovation", as well as words showing conflict in Martha Stewart the person such as "gracious hostess" vs "perfectionist", and "model of femininity" vs "business woman"...
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Other secondary attributes include Martha's slogan "It's a good thing" and the Turkey Hill chicken coop. The core identity, or brand essence, sets the guiding vision for MSLO. As such, these values should not and do not change in relation to consumer segments, brand extensions, or corporate strategy...
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General issues of this essay:
Martha Stewart Martha Stewart Brand Dilution Martha Stewart - Internet article Martha Stewart Ethical Behavior Martha Stewart Ethics Martha Stewart Questionnaire Martha Stewart Martha Stewart Martha stewart martha stewart insider trading The Trial of Martha Stewart Business Ethics And Martha Stewart Martha Stewart's Reality TV Show martha stewart case martha stewart
 

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