The sources that used for analysis are news articles from The New Strait Times. Six assumption of mass society theory Among the six assumptions, one of them says that “media have the power to reach out and directly influence the minds of average people” (Davis 1976 cited in Baran and Davis 2006, p...
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Average people here refer to the general public also known as the member of folk culture; average people are also portrayed as “being helpless before the manipulative power of media content” (Baran and Davis 2006, p.54). It means the average people have no choice but to be influenced by the media, they have no protection...
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