They’ve worked to keep consumer privacy. e. Mattel works to communicate with both parent and child to ensure the ethical use of the firm’s technology. 3. Mattel has experienced sociocutlural tensions because of their Barbie product line which resulted in political forces banning the product. They are in a competitive industry which forces them to become more customer oriented...
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They are in a competitive industry which forces them to become more customer oriented. They’re also faced with a growing concern of the economic stability of the global market. Customers may not have the buying power to buy their products resulting in lower sales and profits. Also, the technological forces placed extra concern on keeping kids safe while using their products online...
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