Mc Donald's In Moscow

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

January 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 520

 

Was viewed:

6448 times

 

Rating of current essay:

 
Essay content:

This has to be an unbelievable market for us.” In the beginning, he did not know how right he would be. With domestic sales decreasing because of a change in America’s eating habits, by 1991 soaring sales from its 2,600 foreign units were the only thing boosting Mc Donald’s net income. When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain...
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When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain. There was only one problem: Russia was unlike any foreign country where Mc Donald’s had outlets. So Cohon had to write the marketing rules from scratch...
displayed 300 characters

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