Although in India, with food items for prices as low as Rs.20, it has also incorporated people with relatively low spending capacity. Psychographic: Tarhet segment has been the fast food eating generation and youngster groups. Behavioral: target segment is the poplulation visiting malls, movie theatres etc...
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Although in India, with food items for prices as low as Rs.20, it has also incorporated people with relatively low spending capacity. Psychographic: Tarhet segment has been the fast food eating generation and youngster groups. Behavioral: target segment is the poplulation visiting malls, movie theatres etc...
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