Mc Donalds in India

Essay specific features

 

Issue:

Business

 

Written by:

Kathleen L

 

Date added:

April 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1061

 

Was viewed:

5884 times

 

Rating of current essay:

 
Essay content:

Ltd owns and operates McDonald's operations in northern India. There are 60 McDonald's restaurants in India employing over 2,000 people who serve more than 1.5 lakh customers across the country every day. India challenges ? Indians do not consume beef and there is a significant population which is strictly vegetarian...
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This meant low product awareness and absence of the infrastructure (cold chain) and supply chain needed for such a business to be successful. Indian agriculture was tuned to producing for households and not for the processed food industry. ? While all this necessitated high investments in infrastructure creation, the consumer could not afford to pay high prices...
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