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Essay

McDonald's Corporation

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Issue:

Social Issues

 

Written by:

Brandon C

 

Date added:

November 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 814

 

Was viewed:

1343 times

 

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Essay content:

McDonald's restaurants, which offer toy promotions and often feature playgrounds, are especially popular with children. In 1948 brothers Dick and Mac McDonald remodeled their McDonald's drive-in restaurant in San Bernardino, California, creating the prototype for the modern fast-food restaurant. The menu was limited to nine items: hamburgers, cheeseburgers, three types of soft drinks, milk, coffee, potato chips, and pies...
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French fries and milkshakes were soon added. By focusing on efficient production and service, McDonald's cut the price of their hamburgers from 30 cents to 15 cents. By the mid-1950s the original McDonald's generated $350,000 a year in revenues. In 1954 Ray Kroc, then a 52-year-old salesman of milkshake machines, visited the restaurant and became convinced that its concept could work in other cities...
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