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Essay heading: McDonaldization and the Rationality of Drug Care
 
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Issue: Social Issues
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Date added: March 12, 2005
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No of pages / words: 4 / 1102
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Employees are expected to present their work in a predictable manner, and in return, customers are expected to react with similar expected behavior. In the restaurant example, the customers anticipate portions of constant size and quality, they want to know in advance what the price will be and what to expect from services and products in diverse sectors of everyday life...
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A highly predictable service is played out in the fast-food restaurant?one that involves highly knowable foods that contrast little from one time or place to another. As expected, "great control exists in a McDonaldizing society and a good deal of that control comes from technologies" (Ritzer 139). Control is necessary to ensure efficiency, calculability and predictability...
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