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Essay

McDonalds International

Essay specific features

 

Issue:

Business

 

Written by:

Ethel T

 

Date added:

October 21, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 488

 

Was viewed:

9613 times

 

Rating of current essay:

 
Essay content:

McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management (Wikipedia, n.d.). McDonald's uses the Franchising Entry Mode. McDonald's has always been a franchising company and over time has learned how to maximize the sales potential of a fast food outlet...
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The core of McDonald's business is the commitment to Quality, Service, and Cleaniness (QSC). McDonald's has a developed a training program which franchisee implement in their system 100% of the time. McDonald's owns the land and building for all the franchise units and receive a percentage of the gross sales on the unit...
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