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Essay

McDonalds Steps Up Bird Flu Precautions

Essay specific features

 

Issue:

Social Issues

 

Written by:

Dorie P

 

Date added:

December 22, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 321

 

Was viewed:

8654 times

 

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Essay content:

The move is somewhat controversial in parts of Europe because of the culture of raising free-range birds. Nonetheless, the world's largest restaurant business is exerting maximum effort to make sure its customers will still visit its restaurants in the event of a bird flu outbreak. McDonald's is traditionally known for its burgers (billions and billions served), but chicken has become a huge source of the company's revenue...
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In the U.S., the company sold more chicken than beef on a dollar-per-dollar basis in 2005. The company has had its U.S. suppliers test flocks for bird flu for the past six months, which it claims is far easier than ensuring quality control abroad. "In the U.S. we have vertical integration, the flocks are raised just for McDonald's, so we have total control over it," said Frank Muschetto, Senior V...
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