The campaign followed a large consumer product launch, which complements HP’s Continuing customer service campaign known as “(customer) + hp =everything is possible” Global brand advertising campaign.” (Hewlett-Packard, 2007). This particular campaign focuses on digital photography. Hewlett-Packard is striving to make digital photography accessible to everyone, by making digital photography the newest and most innovative form of self-expression for their customers...
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Hewlett-Packard is striving to make digital photography accessible to everyone, by making digital photography the newest and most innovative form of self-expression for their customers. HP introduced a plan where the people who are into digital photography can post photo blogs called “YOU Stories” which gives the customers the opportunity to share their photos and stories with friends and family next door or around the globe, just by logging on to the site and submitting photos and stories online, and within minutes friends and family can view photos and read stories from their loved ones...
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